PERSONAL INTEGRITY: To base all our actions related to our organization, clients, providers, family, and community on the moral principles of honesty, respect, personal and professional ethics, humility, frankness, loyalty, and solidarity.
INTEGRAL DEVELOPMENT: To create the appropriate environment for continued training and improvement, to provide opportunities for development, and to empower individuals to achieve confidence and independence in their actions.
FAIRNESS: To reward efforts justly and with a sense of solidarity.
MANAGEMENT OF ORGANIZATIONAL KNOWLEDGE: To achieve the highest standards of organizational knowledge through the establishment of an efficient, reliable, flexible, and long-lasting knowledge-management system; one which will lead us, through the continuous study of our relevant markets, to strategically position our company. This will allow us, well ahead of our competitors, to identify new business opportunities and to leverage them, through innovation and diversification, for the benefit of our organization. In turn, this will contribute to the integral development and expansion of our Group, leading to an improved quality of life for our partners, our staff, our clients, our community, and our country.
TEAM SPIRIT AND COOPERATION: To maintain a pleasant and nourishing working environment that will provide a sense of identity, belonging and mutual support, contributing to the integration of the Group’s staff.
TRANSCENDENCE: To be interested in and to interact with our people, to help them achieve positive changes in their professional, personal, and family lives, as well as in their communities. To promote and preserve the good principles and examples instilled by the firm’s founder, which have endured from generation to generation, and to ensure they continue to prevail over time.
QUALITY: To provide excellent service, meeting or exceeding the expectations of both our domestic and international clients.
RELIABILITY: To responsibly fulfill our commitments to clients, providers, employees, family and community. In other words, to be true to our word.
SENSE OF BELONGING: To feel proud to belong to, be identified with, and duly recognized as part of the team that makes up this organization.